According to a Recur poll, roughly 25% of US customers make half of their purchases from direct-to-consumer (D2C) businesses. Digital marketing has offered a scaling space to various brands that directly deal with consumers. For example, take a look at Amazon’s growth over the past few years. As per a report by Statista, Because of digital marketing, this online retailer calculated 314 billion dollars in net sales in 2021, making it one of the largest eCommerce enterprises in the world. Let’s discuss the D2C business in detail.
What is D2C marketing?
D2C marketing is a direct-to-consumer sales strategy where brands offer their services directly to their target audience. Whereas B2B business deals directly with retailers, resellers and vendors.
D2C marketing offers you complete control over your brand and how you engage with your audience. It offers you omnichannel platforms to popularize your brand to the next level. When you directly interact with your customers, you attain a favorable idea about your customer behavior. With such data, you can create excellent marketing strategies to reduce your bounce rate and increase your ROI by 2x.
We will talk about the top 5 D2C brand marketing strategies that will help you take your business to the next level:
Make use of every social media platform
Try to use maximum platforms and see what works the best for your D2C business. For example, some businesses just rely on Facebook ads. Facebook ads are an excellent choice, but neglecting other platforms can put you behind your competitors. Increase your organic D2C marketing strategy as well for a scaling business. Try to test everything and focus thoroughly on something that increases your business potential.
Expand your brand awareness
Paid media is working immensely for different brand exposure. But for a successful D2C business, you must equally use paid and organic marketing strategies. For example, you can offer personalized services to your customers by offering them relevant and high-quality content about your brand’s products and services. This way, you can create a brand story around your business that everyone will be interested in.
Make use of email marketing
You need to involve multiple channels in your D2C marketing strategy for better results for your business. Personalized emails can help you create a nurturing experience with your customers. Email marketing is a tool through which you can encourage your clients to make their buying decision in your favor. Have a clear marketing list that contains proper data regarding your clients for a low bounce rate.
Influencers are the new celebrities of this generation. After seeing their favorite influencer using the same product and services, people tend to purchase. That is why influencer marketing has become a powerful tool for your D2C business. You must take care of the following things while performing influencer marketing:
- Make sure to choose the right influencers to partner with.
- Create an outreach campaign to get in touch with the right people.
- Increase your brand’s visibility online.
Search engine optimization strategy
The smartest move in your D2C marketing strategy will be to use SEO. The most popular D2C brands are taking full advantage of SEO for their business. The process includes:
- Conduct proper keyword research and create engaging content for your website.
- Post an informative blog every week for a good start.
- Internal linking is also an incredible SEO strategy for your business.
The best D2C marketing strategies involve SEO to rank your website on top of search results. Internal linking will highlight and expose your brand in front of relevant clients. Email and influencer marketing proves to be an effective way to delight your customers. Finally, don’t forget to use every social media platform to increase your conversion rate by 2x.